22/7

22/7 is a unique idol anime that blends heartfelt drama with mystery and music. The story follows a group of girls who are brought together by a mysterious entity known only as “the Wall,” which gives them cryptic instructions on how to live and perform as idols. With no clear explanation of its origin, the Wall becomes both a guide and a source of emotional conflict as the girls struggle to follow its commands while staying true to themselves.

Unlike many traditional idol series, 22/7 focuses heavily on personal growth and inner struggles. Each member of the group faces her own fears, insecurities and past traumas, making their journey toward becoming idols deeply emotional and relatable. The anime combines strong character development with beautifully animated performances and a soundtrack that reflects the girls’ evolving feelings and bonds.

This emotional depth and distinctive concept are why 22/7 figures and merchandise are so appealing to fans. From elegant stage outfits to expressive character designs, each collectible captures the heart of the series. Explore our collection of 22/7 figures and merchandise and bring the story and spirit of this special idol anime into your own collection through our webshop.