Love is war

Kaguya-sama: Love Is War is a wildly popular romantic comedy anime that turns love into a battlefield of pride and psychological warfare. Set at the prestigious Shuchiin Academy, the story follows student council elites Kaguya Shinomiya and Miyuki Shirogane, who are secretly in love with each other. However, neither is willing to confess first, believing that doing so would mean losing the upper hand. What follows is a series of hilarious mind games, misunderstandings and over-the-top strategies to force the other to confess.

What makes Love Is War so special is its sharp humor and clever storytelling. The anime blends romantic tension with exaggerated inner monologues, dramatic narration and perfectly timed comedy. Alongside the main duo, a colorful cast of characters adds warmth and chaos, balancing comedy with surprisingly heartfelt moments that explore vulnerability, pride and emotional growth.

These expressive characters and iconic scenes are why Love Is War figures and merchandise are so popular. From elegant poses of Kaguya to comedic expressions and dynamic moments from the student council, each collectible captures the charm and personality of the series. Explore our collection of Love Is War figures and merchandise and bring the wit, romance and humor of this beloved romcom anime into your own collection through our webshop.